Don't let the image of Alan Shearer scare you. This video is actually about a campaign that some people ran for Swedish football club AIK, in which they went through an elaborate exercise of jinxing their fierce and less-loved opponents IFK Göteborg’s city with ill-luck charms (black cats, broken mirrors...the works). Watch the video to get details about the outcome.
What is interesting to know is that someone actually thinks that this was a great marketing campaign and the whole effort is being spoken off with fulsome praise and packaged as marketing nous rather than tons of fun and an accompanying laugh track. On the other hand, reports of Black Magic used by African teams in football are usually met with curiosity or on at least one occasion - arrest.
Having said that, the club (or whoever was behind the orgainzation of the jinx) is entitled to take credit for this innovative idea in the space of Fan Connect endeavors. The execution was also well handled, with fans being a part of the process in selecting and donating the objects. Could not find reports on how the exercise impacted ticket sales, viewership, merchandise sales etc. but in the very least there seemed to be some excitement.
Will we perhaps see IPL teams go beyond the ordinary in Fan Connect exercises?
Jinx Göteborg from Awkward on Vimeo.
What is interesting to know is that someone actually thinks that this was a great marketing campaign and the whole effort is being spoken off with fulsome praise and packaged as marketing nous rather than tons of fun and an accompanying laugh track. On the other hand, reports of Black Magic used by African teams in football are usually met with curiosity or on at least one occasion - arrest.
Having said that, the club (or whoever was behind the orgainzation of the jinx) is entitled to take credit for this innovative idea in the space of Fan Connect endeavors. The execution was also well handled, with fans being a part of the process in selecting and donating the objects. Could not find reports on how the exercise impacted ticket sales, viewership, merchandise sales etc. but in the very least there seemed to be some excitement.
Will we perhaps see IPL teams go beyond the ordinary in Fan Connect exercises?
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