The Right to Six Balls An Over

If you have successfully survived Ten Cricket's broadcast of the South Africa - India series and have been left more familiar with Sangeetha than Shrisanth, then you may want to get into this discussion on Cricinfo. Trying to find out who exactly benefits from Ads popping up everywhere including the bowler's behind as he runs to deliver the irrelevant piece of action before the next commercial, Harsha Bhogle has assembled an impressive panel:

• Sambit Bal: Editor Cricinfo (representing the view of the fan)
• Peter Hutton: ex Ten Sports
• Raghu Menon: I&B Ministry
• Hiren Pandit: Group M, Media Planning
• Rajiv Shukla: BCCI and MOP

Bhogle, regains his touch off-air and magically illustrates that a panel discussion can actually be enlightening, something that may not go down too well with the good people at the News Channels. Though even Bhogale cannot get Rajiv Shukla to add any value other than entertainment. To hear Shukla hilariously emphasize that BCCI is viewer-friendly as it has ensured that they get to watch all six balls of an over (repeated a thousand times to drill into your head, BCCI's bounty), you will have to listen through till almost the end of this longish feature, but if you have the time and inclination, then this will be worth it.